In a business context, we frequently collect information with a variety of different objectives in mind. However, business-related information, also referred to as data, has no practical use unless it can be properly processed and understood. We need statistics to help us achieve this understanding: statistics is a mathematical science that involves the collection, analysis, interpretation and presentation of data.
An Essential Guide to Business Statistics offers a clear and concise introduction for business students studying statistics for the first time. It will help them to become proficient in using statistical techniques and interpreting their results within a business context and will enable them to have a better understanding of customers, decision making and planning for the future.
Designed to be engaging and accessible, An Essential Guide to Business Statistics features:
Easy to follow writing style makes the content comprehensible to all students, including those who do not consider numeracy as their strongest skill.
Numerous examples to help students understand and apply their knowledge to business- based scenarios.
Rich and comprehensive suite of practice exercises which enables the student to rigorously test their understanding of a topic; a full worked solution is also provided for each exercise.
Hints and tips sections to help students avoid common mistakes.
Screen shots and associated instructions are provided to explain how to use MS Excel to carry out many of the statistical techniques.