Εικόνα από Marketing for hospitality and tourism

Marketing for hospitality and tourism

Συγγραφέας: Συλλογικό έργο
ISBN: 9781292020037
  Χρόνος παράδοσης: Άμεση αποστολή

Σύνοψη

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Χαρακτηριστικά

ISBN 9781292020037
Εκδότης Prentice Hall
Έτος έκδοσης 2013
Σελίδες 630