Εικόνα από Short Introduction to Strategic Planning

Short Introduction to Strategic Planning

Συγγραφέας: Torben Juul Andersen
ISBN: 9781107671355
  Χρόνος παράδοσης: Άμεση αποστολή

Σύνοψη

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Χαρακτηριστικά

ISBN 9781107671355
Εκδότης Cambridge
Έτος έκδοσης 2013
Σελίδες 316