Εικόνα από Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Συγγραφέας: Melissa Schilling
ISBN: 9780071326445
  Χρόνος παράδοσης: Άμεση αποστολή

Σύνοψη

"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. 

Χαρακτηριστικά

ISBN 9780071326445
Εκδότης Mcgraw-Hill
Έτος έκδοσης 2013
Σελίδες 314